I have always been of the opinion that music is a powerful influence, and has the ability to provoke strong emotions. But after looking more closely as DJ's, the whole thing is much more in depth than I ever realised. For one thing, I never thought that DJ's were as highly qualified. But after thinking about it, I suppose it makes sense; it's all about angaging with the human brain, and holding somebody's attention. The main example we considered, DJ Spooky, employed several techniques to achieve thins, which included very strange live imagery and instrumentals. At first, it seemed to just be a cocktail of too many techniques thrown together. But, after watching it for several minutes, I realised that regardless of it's quality, it HAD held my attention, which surely was the main intention?

http://www.djspooky.com/media.php