The first, and probably most important thing to consider before beginning this module, is to consider what the media actually IS. It is only then that we can ascertain what a NEW media culture is.
If you were to ask 100 people: 'what is media?' the chances are that the majority of people will mention things like 'mobile phones', 'Television', and the 'Internet' - in actual fact, devices such as this are simply vehicles through which media is transported and distributed to the masses.
Therefore there are 2 things to consider here - advances in media output, and also technological advances in the platforms through which it is dispersed. We can also pose the question - is media just a MODE OF COMMUNICATION? / TRANSMISSION PASSAGE?
85% of people in England aged between 18 and 24 administer their own webspace (MySpace / Facebook / Bebo being the most popular) - this is just one of the huge advances in media communication which has occurred in recent years.
